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Why Selling Gift Certificates is an Awesome Idea for Your Business

Whether you own a physical store, an online boutique, or a service business, one thing is certain: you need customers to make sales. But what happens when you have a customer who simply won't buy from you? In this case, it's time to take a page out of their handbook and present them with a gift certificate.

But don't just give them the gift certificate and call it a day. Give them the opportunity to buy your product or service with that gift certificate! Here are some ways that will increase the chance that they will purchase something from you.

Why gift certificates work

When you give a gift certificate, the person receiving it doesn't have to pay for anything yet. This means they'll have time to think about if they really do want your product or service when they receive it.

This also gives them some time to work out if they actually need what you're selling in the first place. Because they haven't bought anything yet, they still have some of their money left that can be put towards something else.

Offer them an incentive

Offering an incentive is a great way to get someone to purchase your product or service. This can be done in a variety of ways. A good example is giving them a coupon for your product when they make their purchase.

Another option is offering them a bonus gift that they won't find anywhere else. For example, you could offer them a free shipping and handling code with their purchase or give them 10% off their first order if they share your post on social media.

Offering an incentive will help you increase the chances of getting sales!

Give them options

Offering a wide range of products or services is one of the best ways to increase the chances that they will purchase something from you.

If your business has a wide variety of items, it's easy for customers to find something they want and go ahead and buy it. It also means that your customer has a wider set of options to choose from.

Finally, offering a wide selection of products or services also gives your customer more opportunities to buy!

For example, let's say you sell custom made clothing. You could offer different colors, fabric choices, and even size specifications for each item on your website. With this optionality in place, customers are given the flexibility they need to get exactly what they want while still buying from you!

Give them a deadline

Most people will want to buy a gift for an upcoming event. They'll want to get the present in time for Christmas, their birthday, or their wedding. Gifting just isn't something that happens over the course of a few days.

If you give them a deadline, they'll be more inclined to purchase your product or service with that gift certificate. This way you're giving them a reason to act now and not wait until the last minute!


Now that you know how to present a gift certificate, it's time for you to get creative. There are many ways to make your gift certificates stand out from the rest and make them lucrative opportunities for your customers.

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