What Your Label Says About Your Product: The Power of Visual Marketing.
When consumers shop, they want to make purchases quickly and efficiently. The visual marketing that a company uses is one of the ways that they can demonstrate their credibility and reliability. Visuals are also critical because it makes the product more memorable. Consumers remember visuals better than text-based information, so visual marketing is crucial for business.
Brand new companies have a terrific opportunity not only to create strong visuals but also to own their branding in an essential way. When brands are first established, there's often no image or logo associated with them--but this may not be the case for long. Here are some ways to create a visually appealing brand for your new business, starting with what your label says about your product.
What your label says about your product
The label is the first thing that consumers see when they walk into a store. It tells them what the product is, what it's made of and how to use it. The label also serves as a marketing tool to help consumers know your brand and products.
Your company logo is going to be on your labels, so make sure that you've designed it in a way that complements the design of the label and makes it easy for consumers to read. In addition, make sure that you're including all of your contact information--your website and phone number--on the label; otherwise, shoppers may have trouble finding ways to contact you.
Your labels should also include unique selling points or benefits of your product. This will help customers remember why they should buy from you rather than someone else. And while having attractive designs is important, don't forget about legibility--make sure that your labels are easy to read.
Visual marketing for a new business
When a new business is launching, there are many aspects to consider. One of the most important things to think about when creating visual marketing is what your label says about the product.
When your company has no label, it's easy to create a logo or brand mark that'll express your message and branding. As you get more established, it's time to start thinking about incorporating labels into your visual marketing.
One way you can use labels in your visual marketing is by adding text onto the front of the package for consumers to read as they're purchasing it--this will help them understand what a particular product contains and how to use it.
Another way you can incorporate labels on packaging is by including information such as ingredients or directions for use on the side of the package--again, this will help consumers receive exactly what they need with minimal confusion.
Beyond these two examples, there are other ways you can integrate labels into your packaging--the possibilities are endless!
With so many different ways to incorporate labels into your packaging, make sure to take advantage of them! They're an essential part of establishing a brand that stands out from competitors and helps customers remember their purchase for years to come.
Creating a signature element in your design
Your branding starts with your label. When you're first starting out, it's important to create a signature element in your design. This should be something that stands out and makes you different from other companies.
One way to create a visually appealing design is by creating your own symbol or logo for your company. Another way is to use colors to show the characteristics of your brand. For example, if you're selling children's clothes, you could use a light color like yellow or lime green because it will be eye-catching and kids will remember it easily. The same goes for using bold colors; they'll stand out and capture attention quickly.
Whether you decide on a logo or a color scheme, make sure that it's memorable for customers when they see it on packaging or in advertisements. In the end, this signature element should make your brand look different from others in the marketplace--and give consumers confidence in purchasing from you.
How to create an appealing logo for your company
A logo is a visual representation of the brand. A well-designed logo will do two things--it will establish your brand and make people aware of it.
Let's say you're in the market for a new business to start.
1) Find a name that's unique and catchy, but also builds on your product or service somehow.
2) Create a tagline to help explain what you do, such as "Sustainable Living" or "Environmental Awareness."
3) Conduct research about the color scheme of your logo and how it reflects the values that your brand stands for. For example, if your company is environmentally-conscious, then green might be an appropriate color choice.
4) Consider using a symbol of who you are--such as an apple--as the basis for your logo design to further tie in with what you do.
5) Set aside some time to brainstorm possible ways to incorporate text into your design so that it can say something about you and tie in with what your company does. For example, Jell-o could use their iconic jiggly letters as part of their design.
Choosing the right colors.
Creating brand-new colors can be difficult, but it's important to choose colors that are relevant to your business.
If you're a new business, it's not always necessary to create an entire color palette for your company. However, when you first establish your brand, it's best to have a set of colors that are distinctive and will make a good first impression--like pastels or primary colors. This is especially true if your company sells high-quality food or clothing.
Once you've decided on some basic colors for your company, it's time to choose the original shades for your logo. If you're starting from scratch, this is a great opportunity to make sure that the logo looks unique and professional. You should also consider how the logo will appear on different levels of color contrast--not just black and white--and make sure that there is enough contrast between the logo and other elements in the design so that it stands out.