How To Create A Sales Funnel That Converts
The whole purpose of a sales funnel is to turn people into customers. The more people that enter the top of the funnel, the more you can convert them at the bottom. But what does this mean? It means you need to have something for everyone at every stage of the funnel.
A well-designed sales funnel has multiple entry points, makes it easy for visitors to find their way around, and offers up plenty of value on each page. If you want to create an effective sales funnel that converts, here are some things you'll need to know.
Know what a sales funnel is
A sales funnel is a customer journey. It starts with the top of the funnel, which is where people first enter your site or brand. You want to make sure you offer them something of value here. The idea is that they'll find their way to the bottom of the funnel, where they will become a customer.
Your goal is to get people from the top of the funnel all the way down to the bottom without losing them at any point in between. Think about it like this: You want people coming into your site and finding their way through each part of your funnel without getting stuck anywhere along the way.
Create a landing page that converts
If you want to create a high converting sales funnel, your landing page needs to be well-designed. This is especially important if you are running pay per click (PPC) ads and directing people there.
The design of your landing page should make it easy for visitors to find what they're looking for and convert on the offer presented. It should also make it clear what you want them to do next: fill out a form, download an e-book, or simply leave your site.
To design a landing page that converts, think about the following:
• What do I want visitors to do when they get to my site?
• How will I persuade them into doing that one thing?
• What action am I asking them to take?
• Does my website design clearly communicate this message?
Build an offer that they want
A major component of a successful sales funnel is the offer. When visitors arrive on your landing page, you want to make sure they have an offer that's enticing as well as relevant to their interests. This way, you're more likely to convert them into customers.
You need to be able to offer something that will appeal to everyone at every stage of the funnel. For example, people who are just learning about your company might be interested in reading a blog post and signing up for your email list. On the other hand, those who know and like your company might want to buy a product or read a book.
Create offers for each portion of your sales funnel so you can generate higher conversion rates for each segment.
Create your sales funnel
The first step is to create your sales funnel. There are a few different ways you can do this. You can make it as simple or as complicated as you want.
It could be one page with a single CTA, or it could be 20 pages of content with several CTAs throughout. The decision is up to you, but the more complicated you make it, the more likely people are to abandon their shopping cart before they make a purchase.
After deciding how many pages your sales funnel will have and what each page will offer, figure out how much traffic you're willing to spend on getting visitors to enter your funnel. Once you know that, you'll know how much time and money to invest in designing your sales funnel screen-by-screen.
Make it easy for customers to find you
The first step to creating an effective sales funnel is making it easy for customers to find you.
If you want people to enter into your sales funnel, then you need to make sure they can find their way around. People will only come back if they know how.
Luckily, there are plenty of ways to make it easy for visitors to find their way around your website or landing page. You can use navigational menus, headings, and stylistic elements like color and design style. You can even use pages that list all the content on your site so visitors don't have to search around for what they're looking for.
You'll also want to keep your language simple and straightforward so that people understand where they are at any given point in time.
Offer value on every page
No matter what stage your potential leads are in the sales funnel, they need to be offered something of value.
If you want to create an effective sales funnel that converts, you'll need to offer something of value on every page. That doesn't mean just giving information about your products or services. It means providing interesting content and valuable resources.
You should also provide some kind of incentive—like discounts or free trials—to get visitors to take the next step in the funnel.
If you're trying to get people onto your email list, for example, offer them a discount coupon code when they sign up for your newsletter. This will entice people into submitting their email address and give them an added incentive for doing so.
Optimize your sales funnel for maximum conversions.
A sales funnel is just a series of pages that are meant to guide visitors down the path to purchase. The whole point of this structure is to optimize conversions by giving people an easy way to find what they're looking for.
The key idea behind optimizing your sales funnel is segmenting your audience based on where they are in the process. If you know which group someone falls into, you can make sure you're providing them with content that's relevant to them at that stage.
For example, if someone has already purchased from you before, it makes sense for them to see information about discounts and promotions. It doesn't make sense for them to be shown information about something they've already bought because it won't be relevant or helpful.
Segmenting your audience based on their stage in the process will help you provide better customer service and lead more people towards making a purchase.