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Build Your Own SEO Strategy for Small Businesses: The Ultimate Guide

Updated: Dec 26, 2021

Marketers are always looking for new ways to reach their audience. One of the best ways is through search engine optimization, or SEO. The more people who find your business on Google, the more customers you will have. But how do you know if your strategy is working? And what are the best practices that every small business should follow?

This guide will teach you how to build an SEO strategy that will help your business grow. It contains tips on how to improve search rankings, what technical aspects to focus on, and how to maintain your online presence with social media. Get started today by reading this ultimate guide!



What is SEO?

Search engine optimization is the process of improving a website's visibility in search engine results pages. By arranging keywords or phrases strategically on your website, you can increase the amount of visitors and traffic you receive from search engines like Google.

SEO is important for many reasons, but it's especially helpful for small businesses who don't have the resources to invest in traditional marketing methods. If you're looking for ways to improve your online marketing strategy and want to see more traffic at your business, read this guide!

Define Your Goals

When you're getting ready to implement an SEO strategy, the first thing you should do is define your goals. This will help you determine what actions need to be taken and what types of content should be created.

You want your online presence to be visible on search engines, like Google and Bing, so the most important goal is to get your website indexed by the major search engines. If your website isn't found in any of these searches, it won't be eligible for high rankings.

Another important goal is to increase traffic to your website. In order for this goal to become a reality, you have to have a strong web presence and an active social media campaign. You also have to make sure that you send visitors back through links on other websites they visit.

The final step in defining your goals is determining how much traffic each of these steps will generate. For instance, if you want 1 million visitors per month, what steps would need to happen?


Identify Your Audience

Search engine optimization is a vital part of your business. The more people who find your website and online presence on Google, the more customers you will have. But how do you know if your strategy is working? And what are the best practices that every small business should follow?

In this post, we'll cover six reasons SEO is important to your business. Keep reading to learn more about why it's time for your business to adopt an SEO strategy!

Determining the Right Keywords

You need to know what keywords your business should be targeting. These are the words that describe your product or service in a way people will search for it. Search engines like Google have specific guidelines for what their algorithms will and won't rank highly.

If you're not sure of which terms to target, consider speaking with a digital marketing expert who can help you determine the right keywords. They'll be able to provide you with insight into the current trends and help you decide which words will result in the best ROI.

Use a keyword research tool to help you find good keywords.

Search engines use many different signals to determine the relevance of a website. For example, the number of unique visitors is one important signal. You can improve this signal by using a keyword research tool or even getting a professional SEO company to do keyword research for you. Search engines such as Google and Bing are constantly evaluating their websites and trying to understand how they rank in search results. The more popular your site is, the easier it will be for them to understand what keywords you want to use when you start your SEO campaign.


Well known keyword research tools

1) Ahref.com: is a great tool for finding search results for your content. You can use Ahrefs to find trends in search results, see what search engine algorithms are updated, and more! (paid)

2) SEMrush.com: It is often used for keyword research and online ranking data, including metrics such as search volume and cost per click. The platform also collects information about online keywords gathered from Google and Bing search engines.(paid)

3) Google Keyword Planner: is a valuable tool that can help you with your keyword research. It can also help you find out what keywords your competitors are ranking for.(free)



Look at the competition and find what works best for you

There are a lot of different ways to achieve the same goal. For example, there are websites that offer free keyword research tools or services that provide keyword ideas for your website. The only difference between these options is whether you pay or use a service that offers only keyword ideas for specific sites.

So how do you know what keywords work best for you? What does your competition look like? If you can answer questions like this, it’s time to find out how your competitors rank on SERPs and get some good keywords!

Optimizing for Search Engines

Search engine optimization is more than just adding keywords to your website. It requires thinking strategically about how search engines rank your content. To make sure your website remains at the top of Google, take a look at these four factors:

- Quality of Content

- Internal Linking

- Website Speed

- Page Load Time

Outbound Linking

One of the best ways to improve your SEO is to create an inbound link from other websites. Inbound links are good because they'll increase your website's authority. The more important a website is, the more likely it'll have an inbound link from it. This means that you're linking to a webpage that has authority and trustworthiness—which translates into higher rankings and better traffic.

Inbound links can help you build up your brand's credibility, deepen engagement with social media followers, and encourage existing customers to spread word of mouth about your business. Again, this will help you gain more customers which will ultimately lead to increased revenue for your business.

External Website Links


SEO is one of the most important aspects of digital marketing, but many small businesses don't have the time, skills, or expertise to handle it themselves.

In this piece, we'll tackle key outsourcing operations, including how it can benefit your business — and why SEO can't be entirely outsourced.

Subsection 5.3 Internal Website Links

To build an effective SEO strategy, you need to be able to channel your digital marketing efforts in the right direction. Internal website links are a great way to do that.

The idea is that your website will be linked to the websites of other companies and organizations, which means it'll appear higher in search results. When people click on those links, they'll be taken directly to your site. This way, you can increase your visibility and generate more traffic for yourself.

It's also important to note that not just any old link is going to do the trick—you need those links from authoritative sites like news outlets, universities, and government agencies. No one wants their company's ranking tanked because they bought ads on a site with no authority or credibility!

Reputation Management and Social Media

Reputation management is the practice of protecting and enhancing a company's online reputation by monitoring, managing, and responding to online reviews, through positive communication and negative response. It is a key component of small business social media strategy.

The stakes are high for businesses with a strong online presence. A recent study found that 63 percent of consumers trust what they read on social media as much as the information they find elsewhere. With this in mind, it's essential that you demonstrate your brand values through your social media strategy.

In this guide, we'll cover how to respond to negative engagement on social media and how to build relationships with your customers.

Subsection 6.1 Reputation Management

In this section, we will look at how SEO can help your business build a strong online reputation.

As we discussed in Section 5, SEO is exactly that: a strategy to make your website more visible on search engines so that people will find you easier.

But how do you know if what you're doing is working? And what are the best practices every small business should follow?

This guide will teach someone how to build an SEO strategy that will help their business grow. It contains tips on how to improve search rankings, what technical aspects to focus on, and how to maintain your online presence with social media. Get started today by reading this ultimate guide!

Subsection 6.2 Social Media Strategy

Social media is one of the best ways to reach your audience and grow your business. With sites like Facebook and Twitter, you can share information on what's happening in your industry, engage with your customers, and make connections with potential clients.

But how do you know if it's working? And what are the best practices that every small business should follow?

This guide will teach you how to build a social media strategy that will help your business grow. It contains tips on how to improve search rankings, what technical aspects to focus on, and how to maintain your online presence with social media. Get started today by reading this ultimate guide!

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